Benefits of Wearable Technology Using IoT

Benefits of Wearable Technology Using IoT

When we typically think of patient monitoring, what usually comes to mind is the image of a person in a medical setting being evaluated with help of a machine. Today with wearable technologies and patient monitoring devices (PMDs), individual health can be collected and analyzed without even having to leave the comfort of your home.…

5 Steps to Improve Mobile App Engagement

5 Steps to Improve Mobile App Engagement

Let me take a guess and say that you are here because you want to find out how to radically improve your mobile App optimisation and increase user engagement. Just by coming here, you’ve already taken a step in the right direction. This article will take you through a step-by-step guide of how to dramatically…

Marketing your Mobile App

Marketing your Mobile App

Nowadays, simply developing your mobile app isn’t enough. After developing your mobile app, the next crucial step and big question- is how will you market your mobile app? There are over 1.5 million mobile apps on both, Apple’s IOS store and Google’s Android store. Owning an amazing app just isn’t enough anymore, you need to…

Content Marketing - Digital Necessity

Content Marketing: A Digital Necessity

The evolution of the digital world has changed marketing strategy and business models. Businesses often had linear approaches in terms of their marketing strategy, often utilising billboards, radio, magazines and television advertising to promote their products or brand images. Fast-forward to today, marketing has changed dramatically. The relationships between consumers and brands are fickler, which…

GDPR’s Impact on Mobile Applications

GDPR’s Impact on Mobile Applications

Data is the technological footprint that indicates consumer behaviour and activity on mobile applications. In technology, data is central to digital marketing and mobile app development. Processing data to indicate particular gaps in the market for mobile app development is a crucial step into indicating the most effective marketing strategies. The General Data Protection Act…

What iOS 12 Means for Mobile App Developers

What iOS 12 Means for Mobile App Developers

It’s that time of year again. No, not Halloween or preparing for the festive season. Apple’s officially launched its’ long-awaited update, iOS 12. Apple’s latest mobile operating system officially launched 31st October 2018. The update means that we, as mobile app developers, should be preparing ourselves for the creative possibilities iOS 12 can produce. Optimising…

Apps for Surviving Christmas Shopping

Apps for Surviving Christmas Shopping

Surviving Christmas Shopping So many of us wait until the last minute to go Christmas shopping. It’s just how it is, whether because of laziness or lack of time, it doesn’t matter – the fact is we all end up making this mistake. As Christmas is just around the corner, time is quickly running out…

Business Apps; Why Companies Must Create

Business Apps; Why Companies Must Create

Amaya Lopez writes about how create business apps can help companies. Mobile devices as essential information tools for business apps With a penetration rate of 130%,  the UK leads other European countries in their regular use of smartphones. Consumer’s behaviour has changed and and buying decisions are influenced more and more by their mobile behaviour. The…