Nowadays, simply developing your mobile app isn’t enough. After developing your mobile app, the next crucial step and big question- is how will you market your mobile app? There are over 1.5 million mobile apps on both, Apple’s IOS store and Google’s Android store. Owning an amazing app just isn’t enough anymore, you need to…
The evolution of the digital world has changed marketing strategy and business models. Businesses often had linear approaches in terms of their marketing strategy, often utilising billboards, radio, magazines and television advertising to promote their products or brand images. Fast-forward to today, marketing has changed dramatically. The relationships between consumers and brands are fickler, which…
Data is the technological footprint that indicates consumer behaviour and activity on mobile applications. In technology, data is central to digital marketing and mobile app development. Processing data to indicate particular gaps in the market for mobile app development is a crucial step into indicating the most effective marketing strategies. The General Data Protection Act…
It’s that time of year again. No, not Halloween or preparing for the festive season. Apple’s officially launched its’ long-awaited update, iOS 12. Apple’s latest mobile operating system officially launched 31st October 2018. The update means that we, as mobile app developers, should be preparing ourselves for the creative possibilities iOS 12 can produce. Optimising…