Let me paint you a picture. You have invested time and money into creating a brilliant mobile App for your business but aren’t seeing the anticipated number of downloads and onboarded users.
This leads you to spend hours stressing over what you did wrong and how you can fix it.
Good news. You’ve come to the right place as this article will help you pinpoint areas of improvement, as well as what you need to do.
So if you’re ready, let’s dive in.
Ineffective Design
Did you know that 1 in 4 mobile apps are abandoned after the first launch?
Creators are discouraged by an unexpectedly low number of downloads and onboarded users, and it leads to them scrapping that project entirely.
Don’t make that mistake.
Often times, all you have to do is simplify your design in order to create a seamless experience, from download and onboarding to continued use of your App. In fact, the smallest changes can go a long way, such as ensuring screen size compatibility or adding a search bar to enable your users to quickly find the appropriate content. These amendments create a favourable impression of your App.
Think of it this way: how could you make life easier for your users? Determine what objectives and functions users require from your App and use them to improve your design. Adding a quick sharing feature can also allow users to effortlessly share something from the App to other social media or communication channels.
User Experiences (UX)
Another reason that is preventing more users from onboarding onto your App could be an inadequate user experience.
Let’s be honest, you are a little biased towards your App as you oversaw its creation from start to finish.
That’s completely understandable.
However, how you envisioned your App may not be how users are receiving it. Something you thought was easy might actually be overly complicated to other users and cause them to dismiss your App before realizing its full potential. To solve this, you need to utilize tools such as user feedback and reviews to improve the functionality of your App. Find out which features have to be improved, which are most frequently used and how you can set yourself apart from your competition.
You should also consider personalising each user’s experience by asking questions about their preferences and background. What’s more, if your App has intelligent capabilities that memorise repeated searches and used features, this would drastically improve the overall user experience.
Limited Outreach
Finally, you need to ask yourself whether you have done everything possible to maximise the outreach to your target audience. For example, you could easily increase the visibility of your App by making sure that it runs on both iOS and Android systems. You may also have to find new ways to reach users including effective email and social media marketing.
Either way, you need to conduct thorough research and analytics in order to pinpoint the best strategy to increase your user outreach.
But don’t worry because you don’t need to waste time and money by doing this yourself.
Companies such as Tradebox Media are designed to help you with end-to-end mobile App optimisation services that include valuable, in-depth reports and strategies. By partnering up, you’ll quickly zero in on any issues and Tradebox will deliver the best corresponding solution that ensures you get the most out of your mobile App.
Tradebox Media are an award-winning software development agency based in Cardiff, UK.