We were commissioned by the Waste Resources Action Program (WRAP) to undertake a research project for their Recycle Now brand. The title of the report was “How Could an App be Impactful in Both Environmental and Financial Terms i.e. Increase Recycling Behaviours and be Financially Self-Sufficient (A Cost Benefit Analysis)”. To undertake this research, we investigated a number of available reports, turing the raw data from these into valuable statistics. Applications of a similar nature were downloaded and tested to draw comparisons and make suggestions where improvements could be made. A number of focus groups were also run across the country, bi-lingually in Wales, to ascertain how key stakeholders responded to the ideas that we were presenting.